Privacy Policy
Last updated: 12/02/2025
At Fitit.ai, we take the privacy of our users and customers very seriously. This privacy policy describes how we collect, use, share, and protect personal information when you use our services.
1. Information We Collect
When you visit our website or use our services integrated into third-party sites (for example, on partner Ecommerce platforms), we may collect certain personal information, such as your name, email address, and phone number, to help you create an account and use our services. We also collect browsing information and technical data that your device or browser automatically sends, such as your IP address, browser type, Internet service provider, pages you visit, and other data necessary for the operation, security, and continuous improvement of our services.
Additionally, we use your ID card or any similarly sized card only as a reference object to measure the garment and provide recommendations about the size that would fit you best. We do not share or store the information contained on the card; we only use its size as a reference to provide the best possible recommendation.
We also collect and store the photograph you upload to use the Try-On, the personalized size recommendation, or any functionality that requires visual analysis. These photographs may include your face and full body, including sensitive garments such as underwear, as well as any other image or visual information you decide to provide in order to use our services.
Additionally, we collect and store photographs of garments you choose to upload (for example, a t-shirt, jeans, a dress, or any other clothing item you own) in order to obtain real measurements of that garment and provide size recommendations based on products that already fit you well.
2. Information from Stores and Analytics Services
Ecommerce sites that integrate Fitit may grant us access to their analytics data, including information from platforms such as Google Analytics or similar systems. The purpose of this access is to:
- Measure the performance and usage of our tools within the Ecommerce
- Analyze the impact of Fitit on sales, conversions, and user experience
- Evaluate the effectiveness of size recommendations
- Improve the accuracy of our services
All information from Google Analytics or other systems is completely anonymous. We do not receive names, email addresses, physical addresses, payment methods, or any data that can directly identify a buyer. The Ecommerce owns this information and only provides us with limited access to measure the performance and impact of Fitit. We use this data exclusively for internal analysis and to improve our services.
3. Storage of Photographs and Images
The original photographs you upload —including personal photos, photos of garments, and photos used as reference— as well as images generated through the Try-On, are stored in our systems in order to:
- Allow future use without needing to upload the photo again
- Improve recommendation accuracy
- Maintain a history of size recommendations
- Build and maintain a digital wardrobe or record of previously analyzed garments
- Store a history of Try-On results to facilitate future viewing
- Enable other functionalities related to personalized experience that we may incorporate in the future
Images are stored under strict security measures. We do not use photographs to identify individuals, perform facial recognition, or extract biometric data.
4. How We Use Your Information
We use the information we collect to provide our services and enable the functioning of all our features, including the Try-On, personalized size recommendation, and the analysis of garment photographs you choose to upload to obtain real measurements and suggest sizes based on products that already fit you well. We also use this information to personalize your experience and continuously improve our products and services.
We may use your information to send you communications related to our services or news that may be of interest to you. You may opt out of these communications at any time.
We also use usage data and anonymous data to analyze how our tools are interacted with, measure the performance of our solutions, and understand their impact on sales, conversions, and shopping experience within the Ecommerce sites where we are integrated.
5. Anonymous Information Shared with the Ecommerce
We may provide Ecommerce platforms with completely anonymous information related to the use of our tools, including:
- Estimated measurements without identification
- Recommended sizes in aggregated form
- Usage and performance statistics of the Try-On
- Data on how functionalities are used within the Ecommerce
- Images generated by the platform processed anonymously and without any possibility of identifying the user
- Any other aggregated or anonymized data necessary to improve the shopping experience or evaluate the performance of our solutions
We never share personal data that could identify you.
6. User Personal Information
We do not share your personal information with third parties except when:
- It is necessary to provide our services (for example, cloud storage or processing). This includes only technological providers that offer infrastructure, storage, or processing services essential for the platform to function.
- Required by law or a court order.
- Necessary to protect the security, rights, or integrity of our services or users.
7. Information Security
We maintain reasonable security measures to protect your personal information against unauthorized access, disclosure, misuse, and modification. However, we cannot guarantee absolute security of your information, as no security system is completely infallible.
9. Data Retention and Deletion
Original photographs and generated images are stored as long as you maintain an active account or as long as they are necessary to provide you with our services.
You may request the deletion of your account and all your images directly from the modal within any associated Ecommerce, or by contacting us through the available channels.
Anonymous data may be retained for system analysis and improvement.
10. Changes to This Policy
We reserve the right to update this privacy policy at any time. We will notify you of any significant changes by posting an updated version on our website.
11. Contact
If you have any questions about our privacy policy or how we handle your personal information, feel free to contact us through our website or by writing to info@fitit.ai.